In a survey reported on http://www.nutraingredients-usa.com, it seems that mothers seek simple nutrition over trendy ingredients, according to a staff reporter (24 March 2009) who wrote:
"Mothers looking to purchase healthy foods for their children are less attracted by “trendy” ingredients like omega-3s than they are by the simple benefits delivered in nutritious food, according to a nationwide survey.
Conducted by Just Kid Inc (JKI), a researcher focused on the market for children’s products, the study found that health and nutrition was a priority for 86 percent of mothers when purchasing foods for their children.
Simple nutrition
However, when it came to specific ingredients thought to contribute to health and nutrition, mothers were “not as interested in sophisticated ingredients as they were some basic, simple benefits like ‘fresh’ and ‘balanced nutrition’,” said the group.
“They give mid-level ratings to some traditionally-important nutrients, like calcium, protein, etc., while they rate more trendy nutrients like omega-3s and choline at the bottom of their priority list. At the end of the day, moms are seeking a more authentic form of health, linked very closely to the food,” said managing director of JKI Research & Strategy Amy Henry.
The 30-minute online survey canvassed views of 3,600 mothers of kids aged 2-14. The nationally representative sample included over 700 African American mothers and over 700 Hispanic mothers.
The findings, released publically early this year, indicated that although mothers remain focused on nutrition, 96 percent of respondents said they are also influenced by their children’s preferences."
To read the rest of this paper, go to:
http://www.nutraingredients-usa.com/Consumer-Trends/Mothers-seek-simple-nutrition-over-trendy-ingredients-survey
Showing posts with label consumer insight. Show all posts
Showing posts with label consumer insight. Show all posts
Wednesday
More ....or less Action
Creativity and Innovation in an economic downturn?
So much were written about innovation -- about turning creativity into action.
And then everything changed.
The world changed.
Job security is no more.
Consumers are tightening their belts.
What about 'innovation'?
What about 'new products'?
Is there currently a place for innovation?
Surely their is no money to gamble away on creative 'things'?
Perhaps it is time to make sure that your creative ideas are not percieved by consumers or clients as 'crazy' ideas. It is easy to talk about innovation -- everybody does it. It is such a great buzz word. Unfortunately, only a few professionals actually succeed in turning words into profit. Only a few companies succeed where others have failed.
Why do they succeed?
They understand that 'innovation' is not just 'talk' -- it is hard, disciplined work. It is a process and procedures, despite the free thinking creativitity that is such an important part of innovation. They make the consumer part of the development process. They invest in innovative activities and actions. They teach their employees to be creative -- no matter what the economic situation. They make it a way of life in their companies. They know that economic woes are part of the ebb and flow in business -- and they plan for it, work with it and turn it to their advantage.
In FMCG, understanding consumer wants and -desires are extremely important -- especially now in an economic downturn. It is discouraging to read that many companies are cutting back on innovation -- or is it? The companies of tomorrow will analyze the new playing field created by the economic downturn and find new, profitable avenues for new products. Companies that look to the future cannot afford to slow down innovation in such conditions -- at least not if they want to be first in the market with the products consumers can afford in this economic climate. Perhaps that will differentiate today's companies from tommorrow's success stories?
Who knows......
CMB
So much were written about innovation -- about turning creativity into action.
And then everything changed.
The world changed.
Job security is no more.
Consumers are tightening their belts.
What about 'innovation'?
What about 'new products'?
Is there currently a place for innovation?
Surely their is no money to gamble away on creative 'things'?
Perhaps it is time to make sure that your creative ideas are not percieved by consumers or clients as 'crazy' ideas. It is easy to talk about innovation -- everybody does it. It is such a great buzz word. Unfortunately, only a few professionals actually succeed in turning words into profit. Only a few companies succeed where others have failed.
Why do they succeed?
They understand that 'innovation' is not just 'talk' -- it is hard, disciplined work. It is a process and procedures, despite the free thinking creativitity that is such an important part of innovation. They make the consumer part of the development process. They invest in innovative activities and actions. They teach their employees to be creative -- no matter what the economic situation. They make it a way of life in their companies. They know that economic woes are part of the ebb and flow in business -- and they plan for it, work with it and turn it to their advantage.
In FMCG, understanding consumer wants and -desires are extremely important -- especially now in an economic downturn. It is discouraging to read that many companies are cutting back on innovation -- or is it? The companies of tomorrow will analyze the new playing field created by the economic downturn and find new, profitable avenues for new products. Companies that look to the future cannot afford to slow down innovation in such conditions -- at least not if they want to be first in the market with the products consumers can afford in this economic climate. Perhaps that will differentiate today's companies from tommorrow's success stories?
Who knows......
CMB
Tuesday
POLL RESULTS
The question was:
Do you read e-books?
Perhaps there will be a different perception of e-training modules versus e-books. With programmed e-training modules there are no real pages. No more pages and pages of info on screen. Our e-training modules are fun -- interactive -- you click and move where you want to go and learn in the process. How about that? Learning through innovation?
Perhaps we'll ask the question in the future.
Thanks to one and all taking part in the poll!
For now -- have a look at the new question and state your opinion by voting right now!
What do you think?
Do you know how to turn a great idea into a successfull product?
Why not vote and have your say?
CMB
http://www.ewklibrary.com/
Do you read e-books?
The answers received were ambiguous --
"yes, no and sometime in the future"!
Perhaps there will be a different perception of e-training modules versus e-books. With programmed e-training modules there are no real pages. No more pages and pages of info on screen. Our e-training modules are fun -- interactive -- you click and move where you want to go and learn in the process. How about that? Learning through innovation?
Perhaps we'll ask the question in the future.
Thanks to one and all taking part in the poll!
For now -- have a look at the new question and state your opinion by voting right now!
What do you think?
Do you know how to turn a great idea into a successfull product?
Why not vote and have your say?
CMB
http://www.ewklibrary.com/
Wednesday
Creativity in Action -- Another view
Spectacular....
Stunning....
Amazing....
We have so much to say about Innovation.
Why not take a look at this wonderful example from outside the business world.
An example that should speak even to the non-sports fans among us.
The video clip that you are about to see, is attached (with many thanks) from YouTube.
It is the 1994 performance by Torvil and Dean of the Paso Doble -- on ice.
Before Torvil and Dean brought a new dimesion to ice dancing with their performance of Ravel's Bolero in 1984, pair ice skating seemed to be about technique more than anything else. It rarely made an impression on the uninitiated and was just another facet of the sport. This changed with Torvil and Dean's magical rendition of Bolero in 1984, but was never more apparent than in their performance of the Pase Doble in 1994.
Why?
The Paso Doble is a very energetic, passionate dance. It is apparently quite difficult -- as many dance competition pairs can confirm. On the dance floor, the object of the dance is to display the interaction of the matador and his cape during a bull fight (if you have a better description, please enlighten us). It is passionate, strong and technically very demanding. The interpretation of the spirit of the dance makes the difference between winners and loosers.
Now just think about this --
It is important for the dance partners to dance together in such a manner that this interaction is presented artistically correct with a fluidity between their movements to lend credence to the interpretation. It is difficult enough to achieve on the dance floor, but in 1994 Torvil and Dean made history as ice skating champions when they managed to turn the essence of the Paso Doble into a magical performance on ice.
They used their technical skill to turn their creative initiative into action that left viewers speachless.
They created new levels of achievement in ice dancing.
They were totally committed and engrossed in their performance -- not once wavering in their expression and interpretation of the creative vision.
They took something from the world of ball room (Latin American) dancing and made it a success on ice -- a totally different sport.
They turned the creativity of the dance into action -- a magical, technically challenging performance on ice.
They matched their costumes perfectly to the theme, aiding the visual interpretation of their performance -- making it understandable to everyone.
They worked together as a team, in absolute unison, with a shared aim.
They shared their goal to eradicate the opposition through excellence.
They gave a performance on the ice that would make other performances irrelevant...
They changed the manner in which ice dancing was viewed and judged -- they created a new dimension in the sport....
Creativity in Action.
This is what innovation is all about -- especially in the business world.
Taking from different spheres new insight and turning it into unforgettable products that speak to the heart of consumers. It does not matter where the inspiration / ideas come from -- it is about turning ideas into viable concepts, unique prototypes and successful products. It is about multi-disciplinary team work -- different insights -- a unified goal -- the determination to make something unique. It is about using the right tools for the job. It is about the difference between strategy and operational effectiveness.
It is all about creativity and opportunity in action.
The implications for the business world?
Why not watch this video and make your list of the lessons learnt that can be applied in business.....
Remember it is all about doing things that no one thought of before, pushing the envelope, thinking outside the box -- and doing it in such a manner that it becomes unforgettable -- a difficult act to follow......
CMB
Or,
Go to:
http://www.clipnabber.com/?mode=2&txt1=http://www.youtube.com/watch?v=RaJtKHeis_g&hl=en&fs=1
Stunning....
Amazing....
We have so much to say about Innovation.
Why not take a look at this wonderful example from outside the business world.
An example that should speak even to the non-sports fans among us.
The video clip that you are about to see, is attached (with many thanks) from YouTube.
It is the 1994 performance by Torvil and Dean of the Paso Doble -- on ice.
Before Torvil and Dean brought a new dimesion to ice dancing with their performance of Ravel's Bolero in 1984, pair ice skating seemed to be about technique more than anything else. It rarely made an impression on the uninitiated and was just another facet of the sport. This changed with Torvil and Dean's magical rendition of Bolero in 1984, but was never more apparent than in their performance of the Pase Doble in 1994.
Why?
The Paso Doble is a very energetic, passionate dance. It is apparently quite difficult -- as many dance competition pairs can confirm. On the dance floor, the object of the dance is to display the interaction of the matador and his cape during a bull fight (if you have a better description, please enlighten us). It is passionate, strong and technically very demanding. The interpretation of the spirit of the dance makes the difference between winners and loosers.
Now just think about this --
It is important for the dance partners to dance together in such a manner that this interaction is presented artistically correct with a fluidity between their movements to lend credence to the interpretation. It is difficult enough to achieve on the dance floor, but in 1994 Torvil and Dean made history as ice skating champions when they managed to turn the essence of the Paso Doble into a magical performance on ice.
They used their technical skill to turn their creative initiative into action that left viewers speachless.
They created new levels of achievement in ice dancing.
They were totally committed and engrossed in their performance -- not once wavering in their expression and interpretation of the creative vision.
They took something from the world of ball room (Latin American) dancing and made it a success on ice -- a totally different sport.
They turned the creativity of the dance into action -- a magical, technically challenging performance on ice.
They matched their costumes perfectly to the theme, aiding the visual interpretation of their performance -- making it understandable to everyone.
They worked together as a team, in absolute unison, with a shared aim.
They shared their goal to eradicate the opposition through excellence.
They gave a performance on the ice that would make other performances irrelevant...
They changed the manner in which ice dancing was viewed and judged -- they created a new dimension in the sport....
Creativity in Action.
This is what innovation is all about -- especially in the business world.
Taking from different spheres new insight and turning it into unforgettable products that speak to the heart of consumers. It does not matter where the inspiration / ideas come from -- it is about turning ideas into viable concepts, unique prototypes and successful products. It is about multi-disciplinary team work -- different insights -- a unified goal -- the determination to make something unique. It is about using the right tools for the job. It is about the difference between strategy and operational effectiveness.
It is all about creativity and opportunity in action.
The implications for the business world?
Why not watch this video and make your list of the lessons learnt that can be applied in business.....
Remember it is all about doing things that no one thought of before, pushing the envelope, thinking outside the box -- and doing it in such a manner that it becomes unforgettable -- a difficult act to follow......
CMB
Or,
Go to:
http://www.clipnabber.com/?mode=2&txt1=http://www.youtube.com/watch?v=RaJtKHeis_g&hl=en&fs=1
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