In a survey reported on http://www.nutraingredients-usa.com, it seems that mothers seek simple nutrition over trendy ingredients, according to a staff reporter (24 March 2009) who wrote:
"Mothers looking to purchase healthy foods for their children are less attracted by “trendy” ingredients like omega-3s than they are by the simple benefits delivered in nutritious food, according to a nationwide survey.
Conducted by Just Kid Inc (JKI), a researcher focused on the market for children’s products, the study found that health and nutrition was a priority for 86 percent of mothers when purchasing foods for their children.
Simple nutrition
However, when it came to specific ingredients thought to contribute to health and nutrition, mothers were “not as interested in sophisticated ingredients as they were some basic, simple benefits like ‘fresh’ and ‘balanced nutrition’,” said the group.
“They give mid-level ratings to some traditionally-important nutrients, like calcium, protein, etc., while they rate more trendy nutrients like omega-3s and choline at the bottom of their priority list. At the end of the day, moms are seeking a more authentic form of health, linked very closely to the food,” said managing director of JKI Research & Strategy Amy Henry.
The 30-minute online survey canvassed views of 3,600 mothers of kids aged 2-14. The nationally representative sample included over 700 African American mothers and over 700 Hispanic mothers.
The findings, released publically early this year, indicated that although mothers remain focused on nutrition, 96 percent of respondents said they are also influenced by their children’s preferences."
To read the rest of this paper, go to:
http://www.nutraingredients-usa.com/Consumer-Trends/Mothers-seek-simple-nutrition-over-trendy-ingredients-survey
